Our vast heritage of product innovation has formed who we are as a brand today. SMITH first revolutionized the outdoor experience through the introduction of the first interchangeable lens system for sunglasses and snow goggles then quickly took fog-free goggle technology to the next level with the launch of two new ventilation systems for seamless goggle/helmet integration. Over the next few years, SMITH developed the world’s largest eco-friendly sunglass collection in the world. Most recently we created the most scientifically advanced polarized lens technology, ChromaPop™, while simultaneously creating a dramatically new approach to ventilation and protection in snow and bike helmets through the use of Aerocore™ technology.
Taking 50 years of heritage to inform the next 50 years of innovation, SMITH is dedicated to making products that authentically empower thrill seekers and modern explorers in snow, bike, fish, surf, peak performance outdoor adventure and more.
From sand to snow, SMITH continues to blend clean style into products tuned for thrilling experiences, while maintaining an inclusive and vibrant personality. To us it is ALL about friends on powder days. The experience is everything. Here’s to one hell of a good time for the next 50 years.